Social media marketing is no longer a periphery marketing option for most brands; entrepreneurs in every industry use this digital resource to effectively grow their business. Why? Because social media marketing instantly heightens brand awareness, increases follower engagement, and levels the playing field between any business and the biggest industry giants.
Still not convinced your brand requires a social presence? Here are four more reasons why you need a social media marketing plan.
- It’s Still Growing
Social media has been around for a while, making it easy to assume the landscape isn’t going to change much. However, this is simply not the case. Recent statistics show that, in 2017, 81% of all U.S. adults are accessing social media channels – and that number is expected to grow in future years. Additionally, other studies indicate that 64% of those in the 55+-age bracket are getting (and staying) social, a significant increase compared to recent years.
- People Make Buying Decisions Based on Social Influence
Social media can have a major influence on consumer purchases. Many users look at reviews and posts from their network to see what’s hot…and what’s not. This form of online word of mouth can make a significant impact on brand popularity. Additionally, Facebook and other social outlets have vastly improved their targeting and advertising functions to help you focus your ads on those most likely to make a purchase. These digital ads are often more effective (and more affordable) than traditional media resources.
- Reputation Management
Just because you’re not on social media doesn’t mean the masses aren’t still buzzing about your brand there. Having a presence allows you to respond to all comments, manage your reputation, and put out potential fires before they start. Also, in the event of a little “bad press,” you’ll be able to quickly address and counteract its impact as you strive to do better business for your consumers.
- Your Competition is Already There
Perhaps the biggest reasons to launch social media pages? Whether you know it or not, your competition is already on social media, simultaneously targeting your demographic and proving their relevance. Including this powerful resource in your marketing mix can prove one of the most effective ways to go head-to-head with the competition and successfully steal market share.
Ready to launch your brand’s social media campaign? We can help. Contact My Marketing Firm today for more information.