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Viral content is a rare beast in the internet marketing world. In reality, most content that is published online is either ignored or receives only a few likes or shares. That doesn’t mean it’s impossible to create viral content; it just means you have to put the work in if you want your content to…
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Facebook’s latest news feed update is its biggest yet: It wants to focus more on meaningful exchanges, and less on commercial content. The hope is that people will comment and share more, while spending less time reading content from brands. In other words, commercial content is taking a backseat to posts from friends and family.…
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Digital marketing is constantly evolving. New trends emerge each year, and 2018 is expected to have the most exciting trends yet. New technologies are on the rise, and these advancements mean digital marketing has a new face for the new year. Check out what marketing experts expect regarding trends in 2018. Social Media Meets Augmented…
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When Instagram debuted Instagram Stories in 2016, it put the social media site head to head with Snapchat. Like Snapchat Stories, Instagram Stories are automatically deleted 24 hours after they’re added. On the surface, the two offerings might look similar, but one stands out when it comes to marketing. Get the details so you’ll know…
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Businesses publish an average of 18 videos a month. That gives them 18 times each month to push people through the purchase funnel. Unfortunately, though, most business owners and marketers are clueless when it comes to creating videos that covert. Follow some tips to boost conversions so you can begin to enjoy all the benefits…
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Three-fourths of people purchase something after seeing it on a social media site, according to Sprout Social. Of course, in order for that to happen, you have to get your products out in front of your customer base. You can use social media ads to accomplish this in a short period of time. Not all…
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