Facebook

On the surface, it seems like writing Facebook ads should be a breeze. After all, ads only consist of a couple of lines of text. How hard could that possibly be? In reality, the shorter the content is, the harder it is to make an impactful statement while conveying what you intend to convey. Writing…

Facebook’s latest news feed update is its biggest yet: It wants to focus more on meaningful exchanges, and less on commercial content. The hope is that people will comment and share more, while spending less time reading content from brands. In other words, commercial content is taking a backseat to posts from friends and family.…