Marketing
Content Marketing: How To Connect With (And Convert) Your Audience
Is your current content marketing strategy producing lackluster results? When effectively wielded, the power of your digital copy can (and should) connect with, compel, and ultimately convert readers into loyal customers of your brand. If your existing digital campaign isn’t quite hitting the mark, it may be time to reevaluate your approach. Here are six…
Read MoreThe YouTube Advantage: What To Share To Promote Your Business
YouTube delivers new opportunities for business owners to create strategic visual content that connects with and compels their audience. Recent reports reveal that YouTube is one of the most popular social media channels for over 60% of businesses. Additionally, the same report notes that video content outperforms other social media images, promotions, and posts, making…
Read MoreUsing Video in Your Social Media Content
Ready to take your social media engagement up a notch? Leverage video content. When strategically utilized, videos can drive several critical digital marketing factors, including: Click through rates Lead generation Sales Online shares Video also increases brand exposure and can easily captivate mobile audiences using social media on a smart device, making it a must-have…
Read MoreThree Easy Ways To Grow Your Email List
Believe it or not, your email list is still one of the most powerful ways to grow your business. Even in the midst of what sometimes feels like utter SEO and social media marketing saturation, email still matters. Consistently expanding your digital contact list can help you connect with and engage your online audience regularly,…
Read More4 Simple Ways to Drive Organic Site Traffic
As a business owner, you’ve probably heard the phrase, “organic traffic.” It’s a fancy way of saying you’re not paying for the online visitors finding their way to your website. Make no mistake; Pay-Per-Click (PPC) marketing is certainly a powerful resource. However, it’s more of a short-term strategy for a quick traffic burst and may…
Read MorePicking Your Domain Name? 7 Tips to Choose Wisely
Your domain name plays a vital role in building your brand’s online identity. Many companies opt to use their company name as their domain name, but this isn’t necessary and actually may not be the best choice. Go into the process knowing how to pick a winner – use these tips to help you choose the…
Read MoreHow to Improve Customer Loyalty
You’ve likely heard the adage that keeping existing customers is much more affordable than going out and getting new ones. What you might not realize is customer retention also boosts profits. Retaining five percent more customers can lead to a profit increase of over 25 percent. Unfortunately, though, customer retention is not an easy task.…
Read MoreTips for Writing Facebook Ads
On the surface, it seems like writing Facebook ads should be a breeze. After all, ads only consist of a couple of lines of text. How hard could that possibly be? In reality, the shorter the content is, the harder it is to make an impactful statement while conveying what you intend to convey. Writing…
Read MoreHow to Make Content Go Viral
Viral content is a rare beast in the internet marketing world. In reality, most content that is published online is either ignored or receives only a few likes or shares. That doesn’t mean it’s impossible to create viral content; it just means you have to put the work in if you want your content to…
Read MoreWhat You Need to Know About Facebook’s News Feed Changes
Facebook’s latest news feed update is its biggest yet: It wants to focus more on meaningful exchanges, and less on commercial content. The hope is that people will comment and share more, while spending less time reading content from brands. In other words, commercial content is taking a backseat to posts from friends and family.…
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