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Social Media Ads

How to Improve Customer Loyalty

You’ve likely heard the adage that keeping existing customers is much more affordable than going out and getting new ones. What you might not realize is customer retention also boosts profits. Retaining five percent more customers can lead to a profit increase of over 25 percent. Unfortunately, though, customer retention is not an easy task.…

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Tips for Writing Facebook Ads

On the surface, it seems like writing Facebook ads should be a breeze. After all, ads only consist of a couple of lines of text. How hard could that possibly be? In reality, the shorter the content is, the harder it is to make an impactful statement while conveying what you intend to convey. Writing…

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What You Need to Know About Facebook’s News Feed Changes

Facebook’s latest news feed update is its biggest yet: It wants to focus more on meaningful exchanges, and less on commercial content. The hope is that people will comment and share more, while spending less time reading content from brands. In other words, commercial content is taking a backseat to posts from friends and family.…

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Digital Marketing in 2018: How the Market Will Change for the New Year

Digital marketing is constantly evolving. New trends emerge each year, and 2018 is expected to have the most exciting trends yet. New technologies are on the rise, and these advancements mean digital marketing has a new face for the new year. Check out what marketing experts expect regarding trends in 2018. Social Media Meets Augmented…

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Simple Tips to Improve Social Media Ads

Social Media Management

Three-fourths of people purchase something after seeing it on a social media site, according to Sprout Social. Of course, in order for that to happen, you have to get your products out in front of your customer base. You can use social media ads to accomplish this in a short period of time. Not all…

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