Your logo is the visual representation of your brand, making it a key component of your overall business identity. Recent statistics reveal that it only takes buyers mere seconds to form a first impression of a brand logo. In short, the stakes are very high when it comes to pinpointing a winning logo design for your business or brand.
No pressure, right? Yes, creating a logo that simultaneously captures the essence of your brand and makes a lasting impact on your targeted audience can be challenging. However, it doesn’t have to prove impossible. Whether working with a graphic designer or doing the work yourself, follow a few simple tips to create an effective logo that resonates with both you and the consumer masses.
Start With Color
Colors communicate a lot about your brand. Bright colors capture attention and stand out while more muted colors tend to be calming or welcoming. Think about your business goals and the message you’re trying to send as you choose your colors. Every shade can have an emotional influence on your viewers, so select your colors wisely. The wrong choice may be a turn off to those you’re trying to reach or may convey the wrong message.
Keep it Simple
Fancy lettering may look cool, but it can be difficult to understand. Unless your brand is already a household name, simple, easy-to-read fonts are a better choice. Beyond a streamlined font, choose basic shapes that translate well to black and white. Hold off on any complex images as well; a beautiful landscape or fancy background may look nice, but intricate pictures quickly become visually confusing and may even add to printing costs for letterhead and business cards.
Your business is unique – make sure your logo captures that. Don’t use clipart or other premade images. Instead, use your logo to capture what is special about your business and give visual life to your core differentiators.
Keep in Mind How You’ll Use It
Application matters. What looks great as a sketch may not look great digitally (and vice versa). Similarly, if your logo is going to be used for large-scale applications such as billboards or on the side of a truck or van, it will need to be scalable and look great at every size and on many backgrounds.
Ask for Help
There’s no shame in asking for help. Not everyone is a graphic artist. Focus on what you do best and work with a professional to create a logo that can instantly elevate your brand’s visual impact.
Want to hear more? Contact My Marketing Firm today.