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Using Video in Your Social Media Content

Ready to take your social media engagement up a notch? Leverage video content. When strategically utilized, videos can drive several critical digital marketing factors, including:

  • Click through rates
  • Lead generation
  • Sales
  • Online shares

Video also increases brand exposure and can easily captivate mobile audiences using social media on a smart device, making it a must-have feature in virtually any online advertising campaign. But, don’t just take our word for it – the facts speak for themselves: according to a report by Cisco’s Visual Networking Index, global consumer Internet video traffic will account for 80% all consumer Internet traffic by 2019. Hubspot also noted that YouTube reports mobile video consumption rises 100% every year. With statistics like this (as well as Facebook generating 8 billion video views on average daily), it’s easy to see why businesses in every industry, as well as every size and scope, are tapping into the benefits of using video in their digital marketing campaigns.

Get Started: How To Plan For Success

Feeling overwhelmed just thinking about adding one more component to your digital marketing plan? You’re not alone; many entrepreneurs struggle to gain traction and get ahead of the video learning curve. The first step is to determine what metrics and goals mean the most for your business. Are you trying to increase brand awareness, gain leads, or drive sales? All of the above? Identifying your purpose will help you create clips that achieve your objectives.

Next, set your budget…and stick to it. Resist the urge to create highly produced, highly edited (aka highly-expensive) pieces if your finances don’t allow for it. The good news is you don’t need to go for broke to get breakthrough results. Fresh, compelling content developed on a smaller budget can still boost engagement and target the right demographic who would be willing to click, watch, or comment.

One of the main things to remember is that viewers on social love when they see personalized components of a video. Think about what grabs your attention immediately on Instagram Stories, Snapchat, and Facebook Live: real people (not actors) who are passionate. Use that as your inspiration to stream live videos from events, explain your services and show off your products. You can even showcase previously satisfied customers willing to provide personal testimonies about their experience with your business.

If you still lack inspiration, take a peek at the competition. What are your biggest competitors doing with their video content that you can learn from and replicate with your own creative touch? Finally, once you’re ready to start filming – keep it concise. Short videos with a clear viewer call-to-action and a personal feel are generally the videos that resonate most with an audience and perform the best.

Contact My Marketing Firm Today

What’s your favorite way to use video in your social media feeds? Tell us about it in the comments below! Or, contact My Marketing Firm today to learn more about including this powerful component into your current campaigns.

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