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Why Social Media Influencers Are Important

Word of mouth has always been a go-to resource for marketers in every industry. In today’s digital world, the concept of word of mouth has evolved into a formidable online marketing force: social media influencers. In a short amount of time, social media influencers have created a firm foothold in our collective purchasing consciousness; Bloggers,…

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Instagram vs. Snapchat: Which Is the Better Choice for Marketers?

When Instagram debuted Instagram Stories in 2016, it put the social media site head to head with Snapchat. Like Snapchat Stories, Instagram Stories are automatically deleted 24 hours after they’re added. On the surface, the two offerings might look similar, but one stands out when it comes to marketing. Get the details so you’ll know…

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